Huong Phan.WOWman
The Joyful Jobs
Airy House - Clean Air, Breath Well with Panasonic
2022 & 2023
2022 Campaign.
#13 Youtube Music trending for the theme song
Nearly 8 million song views for the show & all songs
Creative Idea: "Just Breathe", and everything will be ok.
The exection: Produce a brand concert in Da Lat to demonstrate Panasonic indoor air solution could bring you to a very healthy natural air. A new brand song is composed to contribute to campaign positive message.
Key Asset:
A mini show “Cu tho di” include 5 songs
A Key Song “Cu tho đi”
A Key Visual
2023 Campaign.
3.1 million views Tiktok & nearly 2 million views Youtube for the theme show in 3 weeks
Creative Idea: "Feel every breath" in home where you can feel the breath and rest
The execution: Mini show “Phieu nhip tho” was held by Panasonic in a house close to nature in Da Lat. The cozy indoor space not only creates a pleasant feeling for the viewers, but also helps the artist feel comfortable and natural at home.
Key Asset:
A mini show “Phieu nhip tho” include 5 songs
A Key Song “Phieu nhip tho”
A Key Visual
Agency: Kim Chỉ Agency / Creative Director: Ha Do / Copywriter: Huong Phan
Client: Panasonic
Talk Show “Stock Up Night Live”
with KIS Viet Nam 2024
Creative Idea: Saturday stock market comedy talk show
Execution: Collaborate with a famous stand-up performer, Uy Le, and a financial expert to simplify complex financial concepts. The goal is to educate and entertain stock market beginners, especially Gen Z, in a way that resonates.
Key Assets: A six-episode video series.
Agency: Cheil x Creatory / Creative Lead: Duong Thuy Nguyen / Creative Planner: Huong Phan
Client: KIS VIET NAM
Alpenliebe GameVerse with
Perfetti van melle 2024
#MMA Awards 2023 – Bronze in Metaverse Tech: Created Alpenliebe-verse, a virtual world connecting the brand with Gen Z.
Creative Idea: Alpenliebe Escape Game - Xoai Muoi Ot Island Adventure
The Execution: A custom Alpenliebe Escape Game, based on the ZEP Escape Room map, where players solve Xoai Muoi Ot candy puzzles to find a hidden treasure on the island.
Key Assets: Alpenliebe Escape Game, KOL Game Battle Livestream.
Agency: Creatory / Creative Lead: Duong Thuy Nguyen / Creative Planner: Huong Phan
Client: KIS VIET NAM
